Designing in London
Product Design
Built with clarity
Measured by impact

350M+

Contributed to a cross-platform design system at SonyLIV supporting 350M+ users across web, mobile, and TV.

20%

Led end-to-end UX for an enterprise AI platform (Kai) at AWTG, reducing delivery time by 20% across discovery, prototyping, and delivery.

75%

Designed AI-driven workflows at HighRadius enabling 75% faster receivables recovery.

Featured works

How do you trust an AI assistant before it goes live, when it improved retention by 40%?

4 min read

Businesses wanted to use Kai to handle customer support. But they had no way to check if it was ready before switching it on. I designed the solution.

AIEnterpriseValidationGovernance

Turning a broken subscription funnel into SonyLIV’s biggest revenue lever, up +22% paid subscribers

6 min read

SonyLIV had 350M+ users and a growing content library, but the Android TV subscription flow was haemorrhaging revenue. Users reached the paywall, couldn’t make sense of the plans, and left. I redesigned the entire selection-to-checkout journey for a 10-foot, remote-control interface, and turned a conversion problem into a business win.

SubscriptionsConversionAndroid TV10-foot UX

Reducing payment hesitation at SonyLIV's most critical screen, driving a +28% lift in UPI adoption

6 min read

When a user decides to subscribe, the checkout screen should get out of the way. SonyLIV's didn't. I redesigned it to remove the friction that was turning intent into drop-off.

PaymentsCheckoutConversion Optimization

Using AI to cut 40% of AR admin so analysts could spend more time recovering debt

7 min read

Accounts receivable analysts were managing hundreds of accounts per cycle across disconnected tools. Every call left a trail of manual work. I redesigned the workflow to remove that overhead.

AIFintechCollectionsWorkflow

View All Project

Thinking out loud

I Switched My AI Tool as a Designer - Here's Why

How I Use Mobbin Every Day as a Product Designer

Mentoring for designers who want real progress

Coaching on portfolio storytelling, interview walkthroughs, and practical AI workflows.

Portfolio & case study storytelling

Problem → decisions → outcome framework for case studies that actually land interviews.

Interview prep (mock + walkthroughs)

Sharper answers, calmer delivery, and stronger design narratives.

450h+

Total mentoring time

15+

Sessions completed

100%

Average attendance

Book Now

What people say

“I had the pleasure of working with Pavel on several product design tasks. He has a strong eye for clean, practical UI design and is able to turn product requirements and feedback into clear Figma designs quickly. What stood out to me was his ability to move fast while still keeping the user experience simple and well thought through. He is also very forward thinking in how he works. He understands how to use AI agents to accelerate his workflow in a way that feels genuinely integrated, not bolted on.”

Peter Najm

AI Product Manager · AWTG · June 2026

Designing in LondonProduct DesignBuilt with clarityMeasured by impact